Brand Kit
Everything you need to represent Peer correctly. Download logos, access color codes, and follow our brand guidelines.
01
Logos
Usage Guidelines
Do's
- Use gradient version wherever possible
- Give logo space to breathe
- Position in corners for balance
Don'ts
- Don't change the logo lockup
- Don't blur the logo
- Don't rotate (except 90°)
- Don't change the logotype
- Don't apply effects
- Don't squash/stretch
- Don't encroach on clear space
- Don't use unapproved colours
Minimum Size & Clear Space
Screen22px minimum height
Print0.24 inches minimum
Clear SpaceEqual to logo height on all sides
02
Colors
Ignition is the signature Peer gradient. Use for primary brand expression, CTAs, and key visual elements.
03
Typography
Headlines
PP Valve
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Always uppercase, Semibold weight
Body
Inter
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Regular weight for body text
Typography Rules
1
Stay left-aligned, rag right
Text should be left-aligned with a natural rag on the right side.
2
All caps and double size
Headlines use PP Valve in uppercase at prominent sizes.
3
Align x-heights or baselines
When mixing type sizes, align on x-heights or baselines for visual harmony.
4
Watch the rag
Avoid awkward line breaks and maintain a balanced text shape.
5
Give things space
Use generous whitespace around type elements.
6
Keep line length reasonable
Optimal line length is 45-70 characters for readability.
Usage Guidelines
Don'ts
- Don't use unapproved typefaces
- Don't apply effects to typefaces
- Don't tilt (except 0° or 90°)
- Don't mix lower and upper case
- Don't use unapproved colors
- Don't stray from recommended spacing
- Don't use PP Valve for small copy
- Don't use stroke or outlines
04